Wednesday, January 25, 2012

Ancient Text and Design Principles

As part of this weeks assignment for my grad school, I was to analyze an ancient text and see how the author used design principles to show the importance of the subject. I thumbed through a few texts available on the British Library's website; Sultan Baybar's Qur'an, Mercator Atlas of Europe, and Elizabeth Blackwell’s Curious Herbal. Each of these books were beautiful and full of detail, but for the purposes of this assignment I will analyze Elizabeth Blackwell’s Curious Herbal. The design principles I am looking at are Contrast, Repetition, Alignment, and Proximity (CRAP, what a lovely acronym).

Curious Herbal is beautifully illustrated book of plants from MDCCXXXIX (1739). Each page is full of drawings with bright, contrasting colors. At the bottom of each page is a description of the plant and its parts. Each drawing includes a general view of the plant and a dissection of each of its parts. Each page has the same layout and alignment, bringing continuity to the book. Each plant occupies a single page and often times the dissection view is in close proximity to the part being dissected. Each part of the picture is numbered to give the reader a reference for the description at the bottom of the page. The same type of font is used throughout, but the author increases the size of the headings to help separate the pages into a logical manner. The author/illustrator uses the same shades of green throughout, but also uses very bright colors for the flowers to help create contrast to the pages. There is a clear left and right margin on each page and the use of white-space gives the book an airy feel. Overall the book is a great example of the four design principles; Contrast, Repetition, Alignment, and Proximity.